Some cyber-attacks, like the Twitter hack in July 2020, make headlines because of the A-list celebrity victims involved. Some, like the Yahoo breach first disclosed in 2013 are high profile because of the staggering number of individuals whose personal data is jeopardised. Many, however, fail to reach the general public’s consciousness because, sadly, data breaches are now so commonplace. Globally, the number of publicly disclosed attacks rose by 273% in Q1 of 2020 compared with the same period last year. Occasionally, though, an attack captures the media’s attention because of the identity of victim, for example, the recent data breach which has shaken the reputation of the Ritz hotel in London.