BCL partner, Richard Reichman has been quoted in The Guardian’s article on greenwashing, discussing the potential fines that UK companies could see for misleading claims.
Here is a short extract from the article*. If you wish to read the full article, please visit The Guardian website.
”When the hydrogen-powered Hyundai Nexo car was launched in the UK in the spring of 2019, it was described as “so beautifully clean” that it “purifies the air as it goes”.
Hyundai Motor UK claimed that if 10,000 of its cars were on the road, carbon emission reduction would be “equivalent to planting 60,000 trees”.
The suggestion that the new car – with a starting price of about £60,000 – could be driven without leaving any pollution sounded almost too good to be true, and in June 2021 the advertising regulator ruled that it was.
…Richard Reichman, a specialist in regulatory investigations and enforcement at BCL Solicitors, said: “Greenwashing is in the crosshairs of the regulators, and I think we will almost certainly see large fines against corporations if they ignore the warnings.””
*This article was first published by The Guardian on 19 February 2023. If you wish to read the full article, please visit The Guardian website.